This was a 10 week project that focused on rebranding and repackaging a product with the integration of biomimicry and design thinking. It progressed from beginning research and case studies to logo development to a business system and graphic standard and finally to the packaging.
The product I chose was herbs and spices due to frustrations and difficulties that make herbs and spices seem inaccessible to home cooks and bakers. My brand was called Enhance to describe the idea that herbs and spices are there to enhance the flavor of food. This idea was accomplished by photographically incorporating herbs and spices within the logo and brand itself. Enhance's final packaging solved issues of modularity, collapsibility and stackability that exist in the current market.
View my entire process here. This book shows the process of designing Enhance from beginning logo sketches to final packaging. It is a thorough investigation of how I approached each of the design requirements for this project and my thoughts along the way.